Send Kids a Secret Message That Adults Can't See

The ANAR Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults. Anyone under about 4-foot-3 sees bruising on the child's face in the poster, along with ANAR's hotline number and copy that reads, "If somebody hurts you, phone us and we'll help you." People taller than that—i.e., most parents—simply see the child without the bruise and the line, "Sometimes child abuse is only visible to the child suffering it." The metaphor embodied in the display is apt—the figurative differences in perception between abuser and abused here become literal.

The Ad That Kids Can See, But Adults Can’t

The ANAR Foundation in Spain has created an ad designed for children who may be with their aggressor at the time they view it. Any child around the height of four feet, five inches and under are able to see a number connecting to an anonymous child abuse hotline.

The campaign uses a clever trick known as Lenticular Printing. Basically, two photos are laid on top of each other but at different angles. From one angle all you can see is the face of a young boy. The foundation used data to calculate the average height of a ten year old, and from that angle the ad shows a battered and bruised boy.

The ANAR foundation (Aid for Children and Adolescents At Risk) has been helping kids since it’s establishment in 1970. The program utilizes a multitude of outreach programs in Universities and schools to train students, teachers, and parents in case they witness any child abuse or bullying.