A once-in-a-lifetime trip on the first commercial flight to space is
being offered as a prize in a competition run by the airline KLM. KLM’s
competition offers a place on a Space Expedition Corporation Lynx
spaceship, with room for one passenger and one astronaut, launching from
Curacao in the Dutch Caribbean.
It claims it will be the first commercial flight to space, departing on
January 1, 2014 and lasting approximately an hour, with tickets normally
costing $95,000.
Skittles is famous for their explicit and sensational ads, and a lot
attacks on that account, but it definitely didn’t decrease their sales. “Create the rainbow”
is a project where every one of us has a chance to create a Skittles
holiday commercial. It is a video-based website where you can choose
backgrounds, characters and a Skittles miracle. Then you again choose
between 25 dialogs and 10 actions, and after all of that you can
personalize your artwork with your name. This hi-tech project has a lot
of possibilities so you don’t have to worry that your masterpiece is
going to be the same as someone else’s.
Basically,it's really fun, you feel like you are actually contributing to the brand idea or smth similar. Shame, the best commercial competition is running only in the US.
But this is what I've done just now haha
HEINEKEN invites its consumers to submit their observations on the lives of today’s 60 -70 year-olds. The company has launched a new competition, “60+Generation,” through its creative hub, IdeasBrewery.com,
where it accepts themed submissions in all formats, from photos and
videos to written stories. The winning entries will become part of a 60+
documentary movie.
“We would like to understand how this generation lives, what their
preferences and inclinations are and if these have changed since hitting
this golden age. This will help us to serve their needs in the best
possible way,” says the company.
Entrants are invited to share
their observations in the habits, activities or interests uniquely
concerning the 60 -70 year-old people living around them. Unfortunately,
the challenge is not global—it’s open only to all residents of
Australia, Austria, Brazil, Canada (excl. Yukon & Quebec), China,
Czech Republic, Finland, Germany, India, Ireland, Israel, Italy, Japan,
Mexico, Poland, the Netherlands, Spain, the UK & the US (excl.
California).
The competition is running until the end of winter, through February 28,
2013, and during the submission period entrants can add as many works
as they want. The overall winner of the contest will walk away with
$5,000, $3,000 is allocated for the runner-up and $2,000 for the third
place. The names of the winners will be announced by the end of the
March. HEINEKEN also provides some useful tips to entrants, which will
help them develop their creative ideas into a perfect submission for the
challenge.
The Marmite spread, which always generates much buzz around itself, is announcing a new push revolving around its secret community, Marmarati.
The secret society, which has been launched to support the release of
Marmite XO, the brand’s extra strong version, and has been running in
beta for some time, is gaining momentum.
The new online hub, which has
been created by We Are Social,
invites consumers to undertake a range of challenges, which will help
to demonstrate how true their love for the ‘Noir Elixir’ is.
With the full-version release of the community, the brand wants to
double the number of members, inviting another 300 fans. The users can
undertake one of the four challenges (or all of them) revolving around
photography, art, cooking and crafts with the Marmite element—another
four to arrive soon. Each of the challenges is illustrated by dedicated
ironic spots featuring a serious and a bit gloomy man, who comments the
idea of the task.
Have a look at the challenges.
