The case study is pretty fun to watch, and it works pretty nicely both to tell the story of what happened as well as to get cool buzz around the Swedish brand that, once again, proved to be really good in both ambient and digital marketing.
Sunday, 27 January 2013
Occupy IKEA
Occupy to get attention, occupy to claim your rights. Sometimes, not
always, this is a strategy that pays back… At least it did in this case
in Portugal, where TBWA staged an occupation of the IKEA’s store in
Lisbon to spread the news of its newly launched online store also
serving the island of Madeira.
The case study is pretty fun to watch, and it works pretty nicely both to tell the story of what happened as well as to get cool buzz around the Swedish brand that, once again, proved to be really good in both ambient and digital marketing.
The case study is pretty fun to watch, and it works pretty nicely both to tell the story of what happened as well as to get cool buzz around the Swedish brand that, once again, proved to be really good in both ambient and digital marketing.
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