Sony Mobile New Xperia Range

Sony Mobile Communications has entered the second stage of its ‘Made of Imagination’ campaign, promoting Xperia smartphones and its entertainment features.

The campaign encompasses TV, print, digital, out-of-home and retail was launched in the UK and expands to other markets over the coming months.

It includes two dynamic and youth-oriented TV adverts. The first one kicks off on September 7 demonstrating how users can transfer music playing on an Xperia smartphone to a speaker with a single touch. The second ad planned to air starting early October shows how simple the process of capturing and sharing images on Xperia is. The ads feature a soundtrack by British group, Crystal Fighters.

The campaign will also be supported on Twitter with the so called Tweetsinger at hashtag #tweetsinger, which will turn people’s tweets into songs starting September 10.

Sony Mobile was also showcasing its new range of Xperia smartphones with One-touch function, Xperia T and Xperia V at the consumer technology trade show IFA in Berlin. The first Xperia series was launched in spring 2012.

Innocent Olympic 'tweet for a seat' campaign

Innocent, the official smoothie and juice of the London 2012 Games, is giving away tickets to different Olympic events as part of a two-week Twitter campaign called 'Tweet For A Seat'.

The campaign launches on Monday (2 July) and will run for two weeks through the brand's @innocentdrinks Twitter handle.

Cannes Cyber Lions 2012

So the Grand Prix goes to... actually 2 of them :)

Nike + Fuelband

Two years ago, Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts

and...

Curators of Sweden

CHALLENGE: Position Sweden as a progressive country. Develop an idea powerful enough to spread organically and globally. IDEA: Sweden became the first country in the world to let go of an official communication channel and hand it over to its citizens. Ordinary Swedes are @sweden one week at a time. Tweet by tweet, the image of Sweden is built: dynamic, innovative and deeply human. RESULTS: 26,000 followers from 120 countries in six weeks. Real interaction, thousands of conversations. Inspiring 21 countries and cities to do the same. Featured in all major media globally for a PR value above $19,800,000.

and now time for the Gold winners! Japan, Sweden, USA, Canada, Netherlands, Denmark and Germany. Shame England is not among the grand prix or gold winners :(

 USA

Small Business gets and official day

Smart Car Argentina: Animated Twitter Ads

This might just be the most creative use of Twitter yet. Smart Argentina (you know the guys who build the tiny little cars?) have successfully created a very cool animated Twitter Ad built right into the brands stream… On first glance the ad is pretty simple, but as it gets going, you’ll follow the car through a tunnel, past trees, houses, buses, trucks and eventually into a car space just big enough for a Smart Car! You can check it out right here… Love it!

Just hold down “J” to animate!

'real time' Titanic

April 15, 2012 is the 100th anniversary of the sinking of the Titanic.  To recognize this event, The History Press opened a Twitter account that “live” tweets the journey of the Titanic. The account describes events up-to-the-minute as if it were 1912.  @TitanicRealTime began tweeting on March 10 — a month before the anniversary of the Titanic setting sail.

The account, which currently has more than 21,000 followers, uses hashtags such as #captain, #crew and #engineering to designate where the updates are coming from.

Since the Titanic didn’t set sail until April 10, 1912, current tweets are simply facts about the vessel. However, once the ship sets sail, expect action-filled tweets leading up the Titanic’s infamous encounter with an iceberg.