How to look your best the morning after

Absolutely amazing!

I was recently thinking about the fact that the click through rates on banners are so low, so why beauty/makeup companies do not consider sponsoring those ladies and people who create and upload videos on YouTube about 'how to...' or 'the make up tutorials'. I thought this is a good opportunity. maybe some companies do that, but I was not sure if they actually, but the idea is still nice.

And today I saw this!

YouTube makeup vlogger Lauren Luke teamed up with BBH London for this shocking PSA disguised as a 'make up tutorial' that helps you camouflage the bruises and injuries from abuse, for charity Refuge.

Luke, who produces videos under her Panacea81 handle, is one of YouTube's more prolific makeup artists, with almost 440,000 subscribers.

BBH: “Lauren’s relationship with her audience is paramount; every content decision and direction she makes is with her subscribers in mind. Her enthusiasm for the cause and participation in shocking her fans is, in short, the kind of unstinting bravery needed to tackle domestic violence as a subject.” 

Below there is the former video that was noticed in Cannes Lions 2012 - the first video with a makeup artist doing cause advertising.

NAB: The Honesty Experiments

Absolutely amazing!

Here’s a nice little experiential campaign from Australian bank NAB. They launched their new Honesty Shouldn’t Go Unrewarded piece with a real time stunt that saw honest passersby thanked in real time for returning lost objects.
The stunt was set in a mall where shoppers were given the opportunity to return lost property. After returning the object, stunned shoppers began to see themselves on pop up on posters, tv screens and even on the top of a cake.

This is how the bank decided to showcase the notion of honesty.

This is not the first amazing thing from National bank Australia! Last year they got a Grand Prix in PR in Cannes for the 'Break up' campaign. You can check it below!

Cannes Film Lions 2012

Grand Prix

Back to the Start

Back to the Start depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. The soundtrack of the short film is Coldplay's haunting classic 'The Scientist' as performed by country music legend Willie Nelson. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Golden Lions

 DIPS DESPERADO 

Cannes Film Craft Lions 2012

The Grand Prix goes to...

The Bear

A bearskin explains what it takes to become a great Hollywood director.

 And now Golden Lions!

Three Little Pigs

This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the Three Little Pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.

Cannes Cyber Lions 2012

So the Grand Prix goes to... actually 2 of them :)

Nike + Fuelband

Two years ago, Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts

and...

Curators of Sweden

CHALLENGE: Position Sweden as a progressive country. Develop an idea powerful enough to spread organically and globally. IDEA: Sweden became the first country in the world to let go of an official communication channel and hand it over to its citizens. Ordinary Swedes are @sweden one week at a time. Tweet by tweet, the image of Sweden is built: dynamic, innovative and deeply human. RESULTS: 26,000 followers from 120 countries in six weeks. Real interaction, thousands of conversations. Inspiring 21 countries and cities to do the same. Featured in all major media globally for a PR value above $19,800,000.

and now time for the Gold winners! Japan, Sweden, USA, Canada, Netherlands, Denmark and Germany. Shame England is not among the grand prix or gold winners :(

 USA

Small Business gets and official day

Cannes Mobile Lions 2012

After yesterday's post about mobile advertising it is a good time to show who won Mobile Lions at Cannes this year!

So...the Grand Prix goes to... Google and Coca-Cola!

Project Re: Brief

In Project Re: Brief, we’ve re-imagined Coca-Cola's classic 'Hilltop' commercial for a modern audience, in the digital age. Fulfilling the promise of the original ad, it allows users to connect with strangers by sending a Coke around the globe to an unsuspecting recipient, making the world feel just a little bit smaller. The ad can be experienced on mobile phone apps in Google’s AdMob network, across iOS and Android devices. Made possible through AdMob rich media ads, coupled with custom-designed vending machines, viewers can truly 'buy the world a Coke', with a few taps on their mobile phones. A viewer can decide where to send a Coke by selecting one of many machines located around the world, from New York City, to Cape Town, to Buenos Aires. They can then add a custom text message to personalise their Coke delivery. Google Translate converts these messages on the fly, breaking down the language barrier across countries. A dynamic video with Google Maps, Street View, and composite motion graphics shows the Coke's journey from the viewer's current location to the vending machine across the globe. Users can wait for confirmation of their Coke’s delivery, or enter an email address to be notified later. Once the Coke is delivered, recipients are not only treated to the generosity of a stranger thousands of miles away, but they can also say 'thanks' by sending a message of their own back to the user. That message is delivered to the user’s inbox where they can read the note and view a video clip of the recipient’s surprised reaction upon getting a free Coke. A gallery showcases some of our favourite shareable exchanges between people around the world connecting over a can of Coke. Today’s technology allows us to make good on a promise Coca-Cola made over 40 years ago, and lets users 'Buy the World a Coke' from the palm of their hand.

And now it's time for the Gold. I've guessed another Brazilian winner - The Fake Ad!

The Fake Ad

Brief Explanation We placed in iPad magazines: an apparently ordinary ad of a car. When the reader does the regular move to 'turn' the page, the car follows and crashes. Then the concept is revealed: 'Unexpected events happen without warning. Make a Bradesco car insurance plan'.

Cannes Promo and Activation Lions 2012

Some may already have noticed, that I try to post here creative ideas from different countries. So far I have covered Argentina, Australia, Belgium,  Brazil, China, France, Italy, Japan, Lithuania, Netherlands, Sweden.

Cannes Lions is always interesting to follow. Let's take an example of promo and activation Lions winners.

The Gran Prix got USA - American Express - Small business gets an official day (lets have a look at it first)

But the attention I would like to focus on is on the Gold winners, because among them u can see Brazil, Belgium, Italy, Australia, Netherlands (where the focus of this post will be) as well as Tunisia, South Korea, Germany and New Zealand. If you want to see the last 4 countries - go to the Cannes official website to see the examples.



So. Brazil.
Among the gold winners - Sprite Shower and Recipe Receipt campaigns. So interesting that I posted in this blog about the both campaigns :) But in this post I will remind you about them.

Sprite Shower