Sony Mobile New Xperia Range

Sony Mobile Communications has entered the second stage of its ‘Made of Imagination’ campaign, promoting Xperia smartphones and its entertainment features.

The campaign encompasses TV, print, digital, out-of-home and retail was launched in the UK and expands to other markets over the coming months.

It includes two dynamic and youth-oriented TV adverts. The first one kicks off on September 7 demonstrating how users can transfer music playing on an Xperia smartphone to a speaker with a single touch. The second ad planned to air starting early October shows how simple the process of capturing and sharing images on Xperia is. The ads feature a soundtrack by British group, Crystal Fighters.

The campaign will also be supported on Twitter with the so called Tweetsinger at hashtag #tweetsinger, which will turn people’s tweets into songs starting September 10.

Sony Mobile was also showcasing its new range of Xperia smartphones with One-touch function, Xperia T and Xperia V at the consumer technology trade show IFA in Berlin. The first Xperia series was launched in spring 2012.