Post from Japan: Visit Japan

Since the catastrophe in spring 2011 Japan have lost 36 percent of their tourists. In order to bring them back Japan need to show that now, one year later, it's both a safe and beautiful country to visit. We created a campaign where we get existing tourists to share their photos to the rest of the world. And thereby helping Japan to change its image.

 Ahhh I just love the idea! It is sooooo smart and fascinating! If I ever go to Japan, I think I would use it!

IKEA

The latest my university work was the case study/report about the IKEA. One of the problems, that I have stated is 'adhering to the IKEA way' - well, the case study we were given was from 2002, so we all know now where IKEA is as a brand currently. But at the time of the case study, it was the problem.

And I feel the irony when looking at one of the recent news articles - 'Ikea’s Simple Solution To Making Every Mitten Touchscreen Friendly' - I watched a video and it made me smile. Why? Because in my report I wrote that 'Adhering to IKEA way means that the company is adapting the environment to IKEA, but not the IKEA to the environment' [when expanding to another country]. And it was a disadvantage (I realise though, that it is the company's core value and etc., but in terms of internalisation in Asia in 2002 it was a disadvantage!)

However, watching this particular video...made me think that whenever IKEA does and how crazy those ideas are, it is a success. It is some kind of disruption. A disruption in a nice way. 

Just watch it and realise how smart they are to adapt everyone to 'the IKEA way'.

(Beröra means “to touch” in Swedish)

I have also noticed, that I feel a different interest to those companies that I have been investigating when working on different university projects :)