It's not just Coca Cola that can create amazing live events and stunts. Looks like Pepsi is joining them and can continue their rivalry on the same level.
Pepsi Max kicked off its 'Unbelievable' campaign by pranking commuters sitting inside a typical London bus stop.
A
stop on New Oxford Street was rigged with hidden digital technology
that tricks unsuspecting passengers into thinking they are steps away
from hovering alien ships, a loose tiger, and a giant robot with laser beam eyes.
The ANAR Foundation in Spain has created an ad
designed for children who may be with their aggressor at the time they
view it. Any child around the height of four feet, five inches and under
are able to see a number connecting to an anonymous child abuse
hotline.
The campaign uses a clever trick known as Lenticular Printing. Basically, two photos are laid on top of each other but at different angles. From one angle all you can see is the face of a young boy. The foundation used data to calculate the average height of a ten year old, and from that angle the ad shows a battered and bruised boy.
The ANAR foundation (Aid for Childrenand Adolescents At Risk)
has been helping kids since it’s establishment in 1970. The program
utilizes a multitude of outreach programs in Universities and schools to
train students, teachers, and parents in case they witness any child
abuse or bullying.
