For the first time, via Topshop.com, customers will be able to customize Topshop Unique designs as models strut down the runway by viewing the items in different colors. If they like what they see, viewers can buy Topshop Unique looks directly off the runway while watching the real-time catwalk video. Customers who choose to order items from the catwalk during the show can expect delivery of their items months ahead of industry lead times.
Thursday, 13 September 2012
London Fashion Week News - Topshop and Facebook
Topshop, in partnership with Facebook, is using social media to enhance
the runway experience for customers and collect data that can help the
retail chain make better decisions about its business strategy.
For the first time, via Topshop.com, customers will be able to customize Topshop Unique designs as models strut down the runway by viewing the items in different colors. If they like what they see, viewers can buy Topshop Unique looks directly off the runway while watching the real-time catwalk video. Customers who choose to order items from the catwalk during the show can expect delivery of their items months ahead of industry lead times.
Update: TopShop says over 2 million people tuned in from over 100 countries,
across multiple platforms and devices to watch the fashion show.
For the first time, via Topshop.com, customers will be able to customize Topshop Unique designs as models strut down the runway by viewing the items in different colors. If they like what they see, viewers can buy Topshop Unique looks directly off the runway while watching the real-time catwalk video. Customers who choose to order items from the catwalk during the show can expect delivery of their items months ahead of industry lead times.
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