BMW Bullet

BMW Canada has launched “Bullet”, an online commercial demonstrating the speed and strength of the BMW M5 by likening it to a bullet. The sedan is shown hurtling through the Bonneville Salt Flats in Utah. As the car collides with a glass apple, giant water balloons and a target wall the roar of the engine gives way to Beethoven’s Piano Concerto No.5. The world’s fastest sedan recreates super slow-motion bullet footage on a much grander scale. The result: High Performance Art.