A dramatic surprise on a quiet square

I watched it first yesterday morning when it was no more than 500 views and now...more than 4 million :)

TV channel TNT makes a dramatic entrance to the Belgium market with the latest surprise flash mob campaign: A Dramatic Surprise On A Quiet Square.

If you have ever been to Belgium you would know it is one of the safest and most peaceful countries in the world. Well, it wasn’t when Duval Quillaume Modem agency, who take the credits for the video, placed a giant red button with a sign PUSH TO ADD DRAMA on a square of a little town in Belgium. Look what happened when one of the curious passers by pressed the red button:

A really nice and interesting ways to advertise and promote brands! Well done :)