Brand Wars - Coca Cola vs Pepsi

Respectively introduced in the year 1886 and 1903, both Coca-Cola and Pepsi were rivals each other trying to dominate the carbonated soft drink market. Both brands were undergoing global advertisement war through print ads and video ads, trying to stay on top of each other.

 TV Commercials

The following video is the most famous and old one. Classic!

Skittles - ' the rainbow' campaign

Skittles is one of the most popular candies in US and UK which is produced by Wrigley’s, a division of Mars Inc., who merged in 2008. The candy comes in a hard outer shell of varying color with the inner part consisting of sugar coupled with hydrogenated vegetable oil, added flavors, citric acid and fruit juices. It also has an ‘S’ printed on the outer shell. The complete process of making Skittles takes nearly 8 hours.

Skittles is marketed with the slogan ‘Taste the Rainbow’. In 2009, Skittles adopted a more aggressive and extensive marketing campaign by which they are promoting the product on social networks like Facebook and Twitter where it has a considerable fan following.
Skittles is one candy which many remember as a candy they ate as a kid. And it almost always brings back the whole childhood experience of having them when they lay their hands on a pack.
The ‘Taste the rainbow’ campaign from Skittles is one of the longest running campaigns in the history of advertising.

Look at some of the commercials.

Digital advertising and marketing in the Argentine way

Argentina is rich in natural resources, has an export-oriented agricultural sector, and a diversified industrial base. Most relevantly, Argentina is known for its highly literate and educated population. However, over the last ten years, the country has suffered from economic problems that (particularly in the year 2000) lead investors to become sceptical of the government's ability to pay debts and maintain its goal of keeping the peso on par with the U.S. dollar. The economic situation worsened in 2001, causing massive bank withdrawals reminiscent of the Great Depression. Unfortunately, this promoted even further decline in consumer and investor confidence. In January of 2002, the peso's peg to the dollar was lifted and the currency was floated by the Argentine government. The exchange rate plunged, but by mid-year, the economy had finally stabilized. From that point on, growth has been steady, supported by a revival in domestic demand, solid exports, and favourable external conditions.

Currently Argentina is considered an emerging market by the FTSE Global Equity Index, and is one of the G-20 major economies.

Online opportunities